Since its inception, Genesis has been disrupting the premium car market, challenging traditional notions of luxury and crafting outstanding driving experiences with unbeatable value. Late last month, Genesis proudly added four more accolades to its impressive trophy case, taking home three for Product Design and one for Interior Architecture at the iF Design Award 2022—a prestigious global competition organized by the International Forum Design GmbH in Hanover, Germany, recognizing design excellence.
The GV60, Genesis' all-new electric luxury CUV, was recognized for its streamlined coupe-like design—a reinterpretation of the automaker's Athletic Elegance philosophy—and impressively spacious, refined, and comfortable interior. The GV60 also earned recognition for its Bang & Olufsen audio system, labeled an "acoustic work of art" by the judges panel, as well as its carefully considered Wireless EV Charging System.
The Electrified G80's 2021 RE:CREATE special exhibition—held at a regenerated cultural park and former Oil Reserve Base—earned an iF award for "the powerful way it presented the brand's vision for electrification through the display of sustainable upcycling artwork narrating Genesis' transition from internal combustion engines to electrified mobility."
